Pink Ribbons, Inc.

“Capitalizing on hope.”

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Director

Léa Pool

Status

Released

Release date

11/09/2011

Original language

English

Budget

US$ 1 M

Box office

US$ 0 M