The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Dirección

Rachel Dretzin

Dirección

Barak Goodman

Guion

Barak Goodman

Guion

Douglas Rushkoff

Estado

Estrenada

Estreno

09/11/2004

Idioma original

Inglés